How to win US customers without breaking the bank

Understandably, many European startups are drawn to the US given the size of the market and potential for faster revenue growth. However, very few successfully 'conquer' the US market and far too many waste valuable resources adopting the wrong go-to-market (GTM) strategy. In this session, seasoned GTM leader, Tom Glason, will share his lessons and best practices for winning customers in the US without breaking the bank!