Commercial Director

❌ This role has already been filled, better luck next time! ❌

Functions & responsibilities:

• Define a scalable retail sales strategy to expand Fable & Mane across the markets in charge
• Monitor the premium hair care market, identifying trends, distribution channels, and competitors to bring trade and consumer insights into the annual planning cycle, looking for opportunities to always grow the business
• Manage contract, margin negotiations and setting commercial terms
• Work with retail partners to develop partnerships that generate long-term value and be regarded as a key brand in the hair care market, ensuring that we are all working towards shared goals and best practices
• Formally agree on annual/ quarterly/ monthly trade planning, and sales targets with retail partners and frequently follow up on the progress to hit the agreed target
• Improve brand presence and campaign execution across trade through excellence in in-store planning, execution, and tracking in alignment with the annual marketing priorities
• Conduct regular store visits to ensure the brand is visible and guidelines respected
• Monitor and analyse weekly/monthly/quarterly retail sales, stock/rolling forecast, net revenues and results of the animations implemented to extract learnings and redefine the strategy
• Develop and execute the Trade Marketing Plan in line with sales and marketing objectives and managing the Trade Marketing budget
• Conceptualize and execute trade promotions, and rolling out impactful in-store campaigns in collaboration with marketing and sales teams
• Consistently update accurate volume forecasts and P&L to the leadership team
• Conduct regular business reviews with the cross-leadership team to communicate company strategy and priorities, review business KPIs, discuss opportunities and threats in the region
• Motivate and engage team members to enable a high-performing team

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