Marketing Operations Manager

❌ This role has already been filled, better luck next time! ❌

The CRM Specialist will work closely with our product, marketing and customer service teams to ensure that our CRM system is effectively optimised to enhance customer engagement, retention, and overall experience.

‍Key Responsibilities

• Create and monitor a wide variety of web page landing pages and email marketing campaigns, from setting up Hubspot to performing HTML development
• Ensure the design and layouts of emails and web pages are optimized, user and mobile-friendly
• Proofread key messaging in and out of email templates and web pages
• Provide direction and send graphics requests to designers
• Continuously monitor and optimize HubSpot performance, including lead conversion rates, pipeline growth, and customer acquisition costs.
• Optimize email campaigns to improve results on open rates, click rates, and conversions
• Develop and implement CRM strategies to increase customer satisfaction and retention, using HubSpot.
• Create and manage customer distribution lists, and workflows within HubSpot.
• Collaborate with sales, marketing, product management, engineering and customer service teams to optimize CRM processes and improve the overall customer experience.
• Design and implement custom fields and reports in HubSpot to meet business needs.
• Train and support HubSpot users throughout the organization.
• Conduct regular audits of HubSpot processes and recommend improvements to enhance overall performance.
• Maintain an understanding of industry trends, best practices, and emerging technologies related to CRM management and HubSpot.