Magic AI raises $5M to revolutionise home workouts

Magic AI, a London-based fitness technology startup, has successfully raised $5 million in funding to further develop its innovative MAGIC Mirror. This funding round was led by IW Capital, with participation from Baleen Capital, SFC Capital, and several prominent angel investors from leading tech companies like TikTok, Meta, Spotify, and Stripe. The investment positions Magic AI to enhance its offerings and expand its presence in the competitive fitness technology market.

The MAGIC Mirror is a cutting-edge fitness device designed to revolutionise home workouts by providing an interactive, AI-driven experience. This sleek mirror utilises advanced technology to offer personalized fitness routines tailored to individual users. By leveraging artificial intelligence, the device provides feedback and insights to help users optimise their workouts and achieve their fitness goals efficiently.

Magic AI was founded in 2021 by Varun Bhanot and Sunil Jindal, who were both passionate about merging fitness with technology. Their mission is to make fitness more accessible and engaging for people from all walks of life. “We are thrilled to have the support of such incredible investors as we continue to redefine how people engage with fitness at home,” said CEO Varun Bhanot in a statement.

The MAGIC Mirror has gained significant attention for its ability to provide users with a gym-like experience from the comfort of their homes. Its innovative features and user-friendly design make it a standout product in the rapidly growing home fitness market. The funding will be used to enhance the product’s functionality and support Magic AI’s growth ambitions.

IW Capital, the lead investor, expressed confidence in Magic AI’s potential to transform the fitness industry. “Magic AI’s innovative approach to home fitness has the power to redefine the way people achieve their health and wellness goals,” said Luke Davis, CEO of IW Capital. The strong backing from established investors highlights the startup’s potential for long-term success.

The $5 million funding round comes at a time when the home fitness industry is experiencing significant growth. As consumers increasingly prioritize convenience and health, products like the MAGIC Mirror are becoming essential tools for maintaining an active lifestyle. The flexibility and personalised experience offered by the MAGIC Mirror align perfectly with these shifting consumer preferences.

Magic AI’s innovative approach has already made waves in the fitness tech space. By combining technology, design, and fitness expertise, the company aims to meet the needs of modern consumers looking for engaging and effective workout solutions