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Unlocking Non-Financial Metrics for Sustainable Business Success
Shreyaa Khemka
Owl Ventures
Episode 185: Anshika Arora, today’s host from The BAE HQ and the founder of Eternity welcomes Shreyaa Khemka, Portfolio Services Manager at Owl Ventures.
In this episode, Anshika and Shreyaa explore how startups can measure success beyond financial metrics, focusing on traction, impact, and long-term value.
Show Notes
Show Notes:
00:00 - Intro
01:16 - Key non-financial metrics for business success.
02:06 - Frequency of tracking financial vs. non-financial metrics.
02:38 - The integration of non-financial metrics into revenue forecasting.
03:31 - Deliberation on impact and long-term value metrics.
04:45 - Balancing engagement/satisfaction with growth and acquisition.
05:09 - Importance of user-centric approaches for long-term success.
06:10 - Gathering and interpreting net promoter score and qualitative feedback.
08:24 - Measuring and improving long-term product impact.
09:33 - Factors for assessing product reach, access, and outcomes.
11:37 - Discussion on internal team metrics and company culture.
12:12 - Value of qualitative data in investor decision-making.
14:40 - Example of qualitative feedback impacting product decisions.
16:09 - Evolving consumer habits and adapting business strategies.
17:10 - Competitive benchmarking for market positioning.
18:34 - Avoiding data overwhelm through clear measurement frameworks.
20:39 - Common data measurement mistakes among founders.
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