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How To Craft a Winning Go-to-Market Strategy: Expert Tips w/ Nayan Behal | Pliant
Nayan Behal
Pliant
Episode 195: Anshika Arora, today’s host from The BAE HQ and the founder of Eternity welcomes Nayan Behal, Managing Director At Pliant
This podcast episode explores the essentials of crafting an effective go-to-market strategy, with insights on pricing, target audience definition, and sales distribution.
Show Notes
00:00 - Intro
01:31 - Go-to-market strategy essentials.
02:49 - Importance of KPIs.
03:45 - Defining a target audience.
05:28 - Filtering feedback effectively.
07:04 - Sales and distribution timing.
09:26 - Pricing strategy frameworks.
11:24 - Tailored messaging benefits.
13:32 - Common founder mistakes.
15:25 - Balancing passion and viability.
Headline partner message
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