Avi Sethi

Avi Sethi is the co-founder of Dosha, a venture launched in 2024. With a background in pricing strategy and revenue optimization, he currently serves as a Senior Director at Simon-Kucher & Partners, a global consultancy specializing in top-line growth. In this role, he has helped businesses across industries improve their profitability through pricing, sales, and marketing strategies. His expertise spans sectors such as SaaS, e-commerce, B2B data services, and consumer goods, with a strong focus on quantitative and qualitative analysis.

Prior to his current role, Avi was Director of Strategy & Operations for EMEA & Americas at SparkBeyond, an AI-driven research engine. His responsibilities included shaping go-to-market strategies, defining pricing models, and managing sales funnels. He also held various leadership roles at Simon-Kucher earlier in his career and worked as a Strategy Consultant at Accenture, where he focused on pricing and process transformations for global automotive and resource companies. Avi’s career reflects a deep expertise in monetization, strategic growth, and AI-driven business solutions.

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