Ishveen Jolly

Ishveen Jolly, Founder & CEO of OpenSponsorship, leads a global sports sponsorship marketplace, with extensive experience in strategic roles across the industry.
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Ishveen Jolly is a pioneering entrepreneur and executive in the sports sponsorship industry. She is the Founder and CEO of OpenSponsorship, the world's largest marketplace for sports sponsorships, established in January 2015. Under her leadership, OpenSponsorship has made significant strides in making the $60 billion sponsorship industry more accessible, transparent, and data-driven. Based in New York, the platform connects brands with athletes, teams, and events globally, facilitating partnerships that drive mutual growth and visibility.

In addition to her role at OpenSponsorship, Jolly serves as a Non-Executive Director at British Wrestling and as a Board Member at Influence Mobile. Her involvement with Influence Mobile since March 2019 highlights her focus on engaging female sports fans through innovative reward systems tied to mobile games and apps. Prior to these roles, she was the CEO of Auxus Strategic Solutions in London, where she helped clients engage new geographical and cultural communities, with a particular emphasis on sports as a tool for engagement. Jolly's extensive experience also includes key positions at Nimbus Communications Limited, Sports Merchandise Global Ltd, and Commune Sports & Entertainment, where she managed sponsorship sales and coordinated marketing efforts for major sporting events.

• OpenSponsorship, Founder & CEO: Jan 2015 - Present
• British Wrestling, Non Executive Director: Feb 2023 - Present
• Influence Mobile, Board Member: Mar 2019 - Present
• Auxus Strategic Solutions, CEO: Nov 2011 - May 2014
• Nimbus Communications Limited, Sponsorship Incharge (Micromax Asia Cup 2012): Mar 2012
• Sports Merchandise Global Ltd, India Manager: Jan 2011 - Mar 2012
• Nimbus Communications Limited, Hospitality Manager (Hero Indian Open 2011): Oct 2011
• Commune Sports & Entertainment, Business Development Manager: Feb 2009 - Feb 2011
• Javelin Group, Senior Consultant - Locations and Shopping Centres: Sep 2006 - Jan 2009

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