Sonia De Mello

Sonia De Mello is an accomplished communications professional with extensive experience in public relations, marketing, and media strategy. Currently serving as an Account Director at Woodrow in London, Sonia leads communications and media relations strategies for impact-driven brands in sectors such as FMCG, sustainability, and health. Notable clients include Wildfarmed, PROPER Snacks, and Partanna. She also manages digital strategies for disruptors like Partanna and heritage projects such as Dolphin Square.

Sonia has a rich background in public relations, previously working at Edelman and handling global accounts for major brands like Heineken, Unilever, and ASICS. Her expertise spans media relations, digital strategy, and influencer campaigns for clients in food, beverages, environmental causes, and more. Throughout her career, she has demonstrated strong skills in marketing, public relations, and client management across diverse industries.

• Woodrow, Account Director: Jun 2024 - Present
• Woodrow, Senior Account Manager: Jan 2023 - Present
• Woodrow, Account Manager: Jan 2022 - Jan 2023
• Woodrow, Senior Account Executive: Mar 2021 - Jan 2022
• Edelman, Senior Account Executive: Jan 2021 - Mar 2021
• Edelman, Account Executive: Apr 2019 - Jan 2021
• Edelman, Assistant Account Executive: May 2018 - Apr 2019
• International Place of The Claremont Colleges, Head of Marketing and Social Media: Sep 2016 - Dec 2017
• DEVRIES GLOBAL, Public Relations Intern: Jun 2017 - Aug 2017
• Mango PR Ltd, Public Relations Intern: Aug 2016
• Girl Meets Dress, PR and Marketing Intern: Jun 2016 - Jul 2016
• Brunswick Group, PR Intern: Jun 2016
• Sauce LA, PR, Marketing, and Social Media Intern: Feb 2016 - May 2016
• LIXIL Water Technology Asia, Marketing Intern: Aug 2015 - Sep 2015
• Scripps College, Research Assistant: Apr 2015 - Aug 2015
• Tedx Claremont Colleges, Social Media Marketing Manager: Sep 2014 - Mar 2015
• Savitar Group, Site Coordinator and Assistant Tennis Coach: Aug 2013 - Aug 2014
• Grey Group, Advertising Intern: Jul 2012 - Aug 2012
• UWC South East Asia, Assistant French Teacher: Aug 2011 - May 2012

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