BAE Watch

Dosha : World’s first Ancient Indian wellbeing (Ayurvedic) beverage

Bootstrapped

Food & Beverages

❓ Business Model

Premium wellness beverage to a clearly defined health conscious target audience, currently D2C and stocked at local independents & gyms.
Less than 23kcal per can, no added sugar, vegan, gluten and caffeine free
In advanced conversations with national retailers.

📈 Traction

Bootstrapped since inception, Dosha officially launched in Q4 2024 with a DTC only strategy.
The launch insta reel gained 12k+ views in the first 24 hours leading to strong early sales and the birth of a health-conscious community.
Their growing online presence led to invitations to partner with F45 Camden, FS8 Oxford Circus and David Lloyd Northwood
Contacted by some of the largest health-conscious national retailers to commence listing conversations (typically takes 6-12 months!).

🌱Founding Team

Nikhita Sethi (Co-founder)
- 10 years experience in international strategic communications.
- Supported governments and international organisations on brand and reputation management.

‍

Avi S(Co-Founder)
- 14 years Management Consulting Experience.
- Founder of leading Indian Street Food Brand, Gully, as featured on BBC's Saturday Kitchen Live.

‍

📖 Story

Growing up in a British Asian household, the founders of Dosha were accustomed to herbal remedies like turmeric milk, long before they became mainstream. Rooted in the 5,000-year-old practice of Ayurveda, these remedies sparked their curiosity and passion for holistic wellness in their 20s.

Frustrated by impractical formats like powders and bitter teas, they collaborated with Ayurvedic practitioners in India and UK food scientists to create Dosha—the world’s first Ayurvedic-inspired ready-to-drink beverage.

This innovative brother-and-sister-run startup aims to make ancient eastern wisdom accessible, helping individuals embrace vibrant health and harmony in a practical, enjoyable way.

‍

👀 Reasons to watch

The global Ayurveda market is expected to grow 16% year-on-year, reaching $33bn in 2031, with a huge growth in people turning to Ayurvedic remedies and ingredients.
The functional drinks sector is rapidly growing, creating multi-million dollar brands in CBD, Matcha and Kombucha. Despite Ayurvedic ingredients such as Ashwagandha tablets being Holland & Barret’s top selling item in 2024, no brand has authentically and purposefully put Ayurvedic ingredients in a ready-to-drink format before.
Given the intrinsic link of Ayurveda to Yoga, there will be no better suited brand to partner with every Yoga studio in the UK.
Already in discussions with retailers in Middle East and Asia given significant expected demand due to the use of our very rare eastern botanicals.

➕Further reading

Check them out