BAE Watch

Nusmark: AI-Powered Corporate PA

Angel Backed

B2C Software

❓ Business Model

AI-Powered Corporate PA: Organisation, Bookings, & Perks

Commission from partner food&bev/activity locations + SaaS product on company side

📈 Traction

Raised £100k+ through an Angel round.
Gained 200+ users for a simple WhatsApp bot in 6 weeks, with hundreds more following their global re-launch in January.
Users at 5 major London offices.
Confirmed partnership and upcoming integrations with TripAdvisor and Hot Beds (HBX) for booking directly through Nusmark.

🌱Founding Team

Dhruv Sengupta (CEO & Co-Founder)
- Oxford Scholar, Ex-VC Ex-Team lead for Deals and Benefits at Amazon
- Youngest MP Candidate in 2024 General Election at time of selection

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Jakub Nowacki (CTO & Co-Founder)
- Only ever 2x Winner of the London AI Summit National Hackathon
- Ex-GE, Head of Projects (Grad and Postgrad) at Southampton AI Society

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📖 Story

The original idea sprung from Dhruv's pivot plans for his previous start-up (Govtech Communications AI Dashboard) - going from making Civil Servants’ lives more efficient, to everyone’s lives more efficient. Dhruv and Jakub bonded over being productivity nerds - Dhruv created multiple tools for faster SOPs at Amazon, and Jakub has even gone so far to code his own app purely to keep track of jokes and access them more easily. Both have tried a huge range of productivity tools between them, and have been left unsatisfied - they used this to form the mom testing which validated and reformed the idea.

👀 Reasons to watch

The experience economy is already huge, and growing.
Corporate perks market is growing as people become more disillusioned with from-office work.
No one is building in AI for the life around work, instead of at work
Their early traction with much simpler versions of planned final product shows the demand here.

➕Further reading

https://api.whatsapp.com/send/?phone=442089418866&text=Press+send+to+start%21+%0A

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