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Reflect Health: Personalised Skincare Product Recommendation Using Advanced Machine Learning

Bootstrapped

Health & Bio

❓ Business Model

Reflect Health helps people know what products work for their skin condition using advanced machine learning.

Freemium subscription model with a 3% conversion rate, aiming for £6M ARR by 2028, scaling via B2B integration.

📈 Traction

Engaged over 2,000 people through surveys and early outreach, with 15 users signed up for early access and interest from 50 global health providers.
Selected for highly competitive accelerators like Female Founders Rise x SuperSeed VC (4 out of 200 applicants) and Kickstart's entrepreneurship competition.
Pilot-tested Version 0 of Reflect’s app with over 20 test users to build MVP, targeting 1,000 users by Q1 2025.
Secured a £200,000 verbal commitment toward a £500,000 pre-seed round.
Received a grant through ImpactHive to fund our website, achieving 15+ early inquiries through the platform.
Delivered a talk on AI in healthcare with EWOR.

🌱Founding Team

Rumeesa Rais (CEO)
- Award-winning entrepreneur, securing grants and scholarships at King’s College London
- Published multiple oncology research papers while designing sustainable clinical infrastructure locally and globally, impacting underserved communities.

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Arjun Singh Deep (CFO)
- With a BSc in Economics and Finance and an MSc in MedTech Innovation, he grew university memberships by 30% and secured 10+ business partnerships.
- Leads Reflect’s financial strategy, growing early users to 1,000+ and building partnerships that align with future growth.

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📖 Story

Reflect Health was born from Rumeesa’s personal struggles with her skin—years of frustration, countless products, and no clear answers. Her journey inspired a vision to bring clarity and confidence to skincare. Partnering with Arjun, who combines his MSc in MedTech Innovation with a strong foundation in business, they created Reflect.

Blending technology with personalisation, Reflect sets a new standard for skin health, offering precise, meaningful insights that help users truly understand and elevate their skin. Each feature is thoughtfully designed to simplify the journey, replacing uncertainty with progress, and enabling individuals to take control of their skin’s story.

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👀 Reasons to watch

- Addresses a universal need for clarity in skin health in a £155 billion industry plagued by outdated methods.

- Designed to scale - starting with our MVP and targeting 1,000 users in Q1 2025, our roadmap leads to £6 million ARR by 2028 through strategic B2B partnerships and consumer adoption.

- The team is uniquely positioned to drive innovation in this space, bridging cutting-edge technology with an accessible, inclusive approach to skincare.

- Already gaining traction, with multiple accelerator affiliations and a verbal pre-seed commitment of £200,000.

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➕Further reading

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