How do I research my market?

A guide to using published market research sources and field research, to find the information you need on your business sector.

Every business needs to understand their market. This workshop will include market size, trends, competitors, and customer attitudes. This workshop will take you through key information sources available for free in the Business & IP Centre and elsewhere online. It will cover practical examples of finding relevant information from our databases such as Cobra, Mintel and IBIS World. As well as freely available sources on the internet.

It will also cover essential field research to complement published market research. This will help find out what your customers think about your specific product or service, including how much they are prepared to pay for it. We will look at how to engage with your customers to find out what they really think, instead of the answers they think you want to hear.