Ctrl Alt: Revolutionising Investment Access with £2.2M Seed Funding
October 23, 2023
London-based Ctrl Alt, a burgeoning fintech startup, has recently made waves in the investment world by securing £2.2 million in seed funding. The company, founded in 2020 by former Morgan Stanley executives Matt Ong and Jordan McMullen, alongside marketing expert Ele Ward, aims to revolutionise investment platforms by offering alternative assets to a broader market.
The funding, spearheaded by Forward Partners and Middlegame Ventures, reflects a growing interest in diversifying investment options beyond traditional stocks and bonds. Ctrl Alt's CEO and Founder Matt Ong, emphasises the importance of breaking down barriers that have historically limited access to exclusive forms of investment, such as property and green energy.
CEO and Founder Matt Ong, drawing from his experience in the financial sector, recognised the need to simplify the investment process, which often involved cumbersome paperwork and high capital requirements. With Ctrl Alt, he sought to leverage technology to democratise access to alternative assets, catering to both individual investors and financial services seeking to expand their offerings.
Ctrl Alt's suite of products, including APIs and white-label solutions, enables investment platforms to seamlessly integrate alternative assets into their portfolios. By bridging the gap between asset holders and investors, Ctrl Alt aims to make alternative investments more accessible and inclusive.
The company's approach has garnered attention from investors and industry experts alike. Megha Prakash, a senior investor at Forward Partners, praises Ctrl Alt's commitment to broadening access to a diverse range of investments. Similarly, Michael Meyer of Middlegame Ventures applauds the team's innovative approach to democratising investment opportunities.
Ctrl Alt's success comes at a time of increasing demand for alternative assets, particularly among younger generations. As traditional investment strategies evolve, there is a growing recognition of the need for diversified portfolios. Ctrl Alt's platform addresses this demand by simplifying the investment process and offering a wider range of options to investors.
Looking ahead, Ctrl Alt plans to further expand its offerings and grow its team. With a focus on innovation and inclusivity, the company aims to remain at the forefront of the fintech industry, empowering both investors and financial services with accessible, alternative investment solutions.
In conclusion, Ctrl Alt's recent funding milestone underscores the growing appetite for alternative assets in the investment landscape. By leveraging technology and industry expertise, Ctrl Alt is poised to reshape the way we think about investing, making it more inclusive and accessible to all.