Aamir Ayub

Aamir Ayub is a seasoned finance transformation leader with extensive experience in financial planning, business transformation, and enterprise project management. Currently serving as Finance Transformation Manager (Workday) and Associate Director (Group FP&A) at IQ-EQ, he spearheads transformation initiatives in a private equity-backed environment. His role focuses on aligning financial systems and processes with the company’s strategic objectives, particularly in preparation for investor exit strategies. Previously, he held key interim roles at Witherslack Group and Deloitte, where he implemented Workday Adaptive for budgeting and forecasting, managed large-scale ERP implementations, and drove operational efficiency.
Beyond his corporate career, Aamir is an entrepreneur and co-founder of Pocket Giving, a charity-focused mobile application, and founder of AYUB Chartered Accountants, a firm specializing in financial services for the medical sector. His expertise spans strategy alignment, stakeholder management, finance transformation, and business efficiency. With a background in audit at Deloitte and Grant Thornton, he has worked with high-profile clients across diverse industries. Aamir’s career is defined by his ability to drive financial transformation, implement cutting-edge ERP solutions, and optimize business processes, making him a key figure in finance and technology-driven business strategy.
• IQ-EQ, Finance Transformation Manager (Workday) / Associate Director (Group FP&A) : Jul 2023 - Present
• Pocket Giving App, Co-Founder : Nov 2022 - Present
• AYUB Chartered Accountants, Founder : 2018 - Present
• Witherslack Group, Group Project Controller (Interim) : Jan 2023 - Aug 2023
• Deloitte, Manager - Workday (Technology Consulting) : May 2022 - Jan 2023
• NCC Group, Transformation Consultant (Interim) - Workday Financials : Feb 2020 - Jan 2022
• Exertis UK, Project Manager - Business Transformation (SAP) : Jul 2019 - Jan 2020
• Exertis UK, Head of Financial Accounts (Interim) : Dec 2018 - Jul 2019
• Manchester Airport, Senior Group Financial Accountant (Interim) : Aug 2018 - Dec 2018
• Euro Garages Ltd, Head of Finance : Oct 2017 - Sep 2018
• Grant Thornton LLP, Audit Executive : May 2017 - Oct 2017
• Deloitte UK, Assistant Manager Audit (AM2) : Sep 2013 - Apr 2017
• A Patel & Co. Accountants, Accounting Clerk : Jun 2005 - Jul 2013