Fadi Shuman
Fadi Shuman is a prominent figure in the eCommerce and digital strategy landscape. As the Co-Founder of HUX, a health company focused on simplifying complex nutrition, Shuman has dedicated over three years to helping individuals optimize their daily health across various aspects such as gut, brain, muscles, skin, hair, and heart. Concurrently, he operates as the principal consultant at Ecommerce & Co, a strategic consultancy he founded in 2019. Here, Shuman focuses on enhancing conversion rates, traffic generation, and average order value for direct-to-consumer brands, alongside offering tailored ecommerce training through webinars and workshops. His collaborations with platforms like Shopify and Klaviyo underscore his commitment to delivering top-tier ecommerce solutions.
Shuman's extensive career includes a pivotal role at Looper Insights, a SaaS platform he co-founded to optimize ecommerce for the entertainment industry. His tenure at Fountain Worldwide saw him elevate the brand to a leading festival hard seltzer within two years. His prior experience spans various leadership positions, including Global Chief Digital & Ecommerce Officer at Geometry Global, where he spearheaded digital transformation strategies across 56 markets for major brands like GSK and Unilever. Shuman's expertise is further highlighted by his advisory roles and previous entrepreneurial ventures, establishing him as a dynamic force in the digital and ecommerce sectors.
• HUX, Co-Founder: Jan 2021 - Present
• Ecommerce & Co, Founder - Ecommerce Consultant / Trainer: May 2019 - Present
• Swiss Mountain Rescue, Digital, Ecommerce & Ops: Jan 2022 - Present
• Looper Insights, Co-Founder: Jan 2019 - Sep 2023
• Fountain Worldwide, Co-Founder: May 2020 - Jun 2022
• Josh Wood Colour, Ecommerce Director (Consultant): Oct 2019 - Jun 2021
• 49Winters, Ecommerce Consultant | Board Advisor: May 2019 - Feb 2020
• Geometry Global, Global Chief Digital & Ecommerce Officer: Jun 2016 - Jun 2019
• Cannes Lions International Festival of Creativity, Jury Member - Creative Ecommerce: Jun 2018
• BORN, Founder / Global Chief Creative & Ecommerce Officer: Jun 2012 - Jun 2016
• Pod1, Founder / CEO: Oct 2001 - May 2012
• Jirafe, Board of Advisors: Jul 2012 - Feb 2016
• Cosmic Cart, Board of Advisors: Sep 2013 - Oct 2015
• List Ideas, Co-Founder: Feb 2006 - May 2010
• Kami Media Ltd., Co-Founder: Oct 2005 - Jan 2010
• I Love Takeaways (.com), Founder: Jan 2000 - Sep 2001
• BBC, Oracle DBA: Jan 1999 - Feb 2000
• Freelance, Casting Agent & Assistant Director: Oct 1996 - Jan 1999