Jenny Tsai

Jenny Tsai stands as a prominent figure in the digital and analytics sector, currently leading WeArisma, a company she founded in 2015. WeArisma is known for its innovative approach to global influence analytics, providing enterprise solutions that merge technology, insights, and client success strategies. The company has established a strong reputation by aiding large-scale organizations in achieving their communication goals worldwide, amidst ongoing disruptions in the industry.

Before founding WeArisma, Jenny amassed a wealth of experience in various high-profile roles. She was the Director of Digital Media at Hearst from 2012 to 2014, where she developed strategic initiatives and managed over 200 international digital properties, significantly boosting their monthly unique visitor count. Her expertise in digital strategy and her ability to handle complex projects across a global scale were further honed during her tenure as a Business Development Manager and earlier as a Senior Business Analyst at Sky, where she contributed to strategic planning and financial modeling. Additionally, her role as an associate at The Parthenon Group provided her with insights into corporate strategy across various sectors, further equipping her with the skills necessary to navigate and succeed in the fast-evolving digital landscape.

• WeArisma, Founder and CEO: 2015 - Present
• The Content Marketing Association, Judge, The International Content Marketing Awards 2020: Sep 2020 - Present
• ELLE Education, Speaker, International Fashion and Luxury Management Program: Aug 2019 - Apr 2020
• Hearst, Director, Digital Media: 2012 - 2014
• Business Development Manager: 2011 - 2012
• Sky, Senior Business Analyst, Strategic Planning Group: 2009 - 2011
• The Parthenon Group, Associate: 2007 - 2009

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