Priya Chande

Priya Chande is a seasoned marketing professional with over a decade of experience in brand strategy and development. Currently, she serves as the Global Brand Director at WUKA, the UK's leading period underwear and sportswear brand. Since joining in October 2022, she has spearheaded significant initiatives, including the launch of the WUKA Perks with Channel 4, the world’s first period policy with a major broadcaster, and a winning Sky Zero Footprint Fund TV ad. Additionally, she led the launch of the world’s first multi-size period pants, achieving remarkable sales success. Her leadership also saw WUKA's first celebrity-backed campaign featuring Nadiya Hussain MBE.

Before WUKA, Chande was the Interim Chief Marketing Officer at &SISTERS, where she was instrumental in devising the marketing and commercial strategy. Her tenure saw the company achieve its most successful fundraising to date and secure B Corp status, the highest ranking in the fem care category globally. She also pioneered category-disrupting products and expanded the brand’s retail presence across 25 countries.

Chande’s career includes foundational experiences as a pioneer at Zinc VC, founder of Unwind LDN, and various roles at L’Oréal, where she drove significant growth for several brands. Her multifaceted expertise in brand management, strategic marketing, and innovative product launches has consistently delivered impressive results across her diverse roles.

• WUKA, Global Brand Director: Oct 2022 - Present

• &SISTERS, Interim Chief Marketing Officer: Mar 2021 - Jul 2022

• Zinc VC, Pioneer: Sep 2020 - May 2021

• Unwind LDN, Founder: Oct 2019 - Mar 2021

• L'Oréal, Marketing Director - Redken & Pureology: Jan 2018 - Apr 2019

• L'Oréal, Senior Brand Manager - Carita, Decleor & Essie Professional: Aug 2016 - Dec 2017

• L'Oréal, National Account Manager - Professional Products Division: Sep 2015 - Jul 2016

• L'Oréal, Senior Product Manager - Kerastase: Jul 2014 - Sep 2015

• L'Oréal, Product Manager - Redken: Oct 2013 - Jul 2014

• L'Oréal, Assistant Product Manager - Redken: Sep 2010 - Sep 2013

• L'Oréal, Graduate Program - Management Trainee: Jun 2008 - Sep 2010

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