Riya Grover

Riya Grover is an accomplished entrepreneur and business leader with extensive experience across diverse industries. She is the Co-Founder and CEO of Sequence, a platform simplifying the "quote-to-revenue" process for businesses. Since its inception in January 2022, she has led the company with a vision to streamline complex workflows, marking her as a transformative figure in the SaaS landscape.

Before Sequence, Riya co-founded Feedr, a food technology platform connecting independent restaurants with corporate clients through digital ordering and payment solutions. Under her leadership from 2016 to 2022, Feedr empowered users with personalized meal recommendations and health-tracking features, culminating in its acquisition by Compass Group in 2020. This milestone showcased Riya’s ability to build and scale innovative solutions in competitive markets.

Earlier in her career, Riya gained valuable experience in finance and product innovation. She worked as an associate in derivatives sales at Deutsche Bank and later spearheaded product innovation for a healthy sub-brand during her MBA internship at PepsiCo. Additionally, she is a member of Founders Pledge, reflecting her commitment to social impact and philanthropy. Riya’s dynamic career highlights her entrepreneurial spirit, strategic vision, and dedication to fostering innovation across sectors.

• Sequence, Co-Founder and CEO: Jan 2022 - Present
• Feedr Ltd, Co-Founder and CEO: Aug 2016 - Jan 2022
• Founders Pledge, Member: Mar 2020 - Apr 2020
• PepsiCo, MBA Summer Intern: May 2014 - Jul 2014
• Deutsche Bank, Associate, Derivatives Sales: Feb 2013 - May 2013
• Deutsche Bank, Analyst, Derivatives Sales: Jun 2010 - Feb 2013

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