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Bae Lab Best Bits Part 3 - Partnerships, Pivots, and Scaling with Well-Being
Aamir Hussain
The Bae HQ
Episode 179: Aamr Hussain from The BAE HQ shares The Bae HQ’s Q3 Update
This episode shows how successful partnerships involve leveraging collective strengths to achieve shared goals, with a focus on the diverse media landscape in Africa. It emphasises the importance of cultural sensitivity, localising content, selecting the right partners, and the challenges of entering Africa's markets. Understanding the audience, choosing partners wisely, and conducting thorough research are key factors for success.
Show Notes
00:00 - Intro
00:13 - Defining Partnerships in Media
00:44 - Entering the African Market: Key Considerations
01:47 - The Diverse Media Landscape of Africa
02:55 - Selecting the Right Country for Expansion
03:36 - The Importance of Localising Content
04:49 - Steps to Enter Africa's Media Market
06:31 - Building Trust and Relationships
07:51 - Common Mistakes in African Market Entry
09:00 - Navigating MVP Challenges and Solutions
10:57 - Dealing with MVP Failures and Mindset
11:26 - Overcoming Fear of Failure and Pivoting
11:49 - Importance of Data and Customer Feedback
12:56 - Identifying the Right Customer Base
13:09 - Persona Identification and Product Positioning
14:28 - Feedback from Initial Customer Base
14:44 - Customer Sentiment and Product Improvements
16:22 - Communicating with Investors and Teams
16:50 - Managing Investor Expectations and Product Growth
18:08 - Using Data to Optimise and Build Investor Confidence
19:06 - Shoutout to Partners and Startup Banking Support
19:55 - Challenges of Early-Stage Founders
Headline partner message
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