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Insider Tips for Startups: Building Long-Term PR Success
Sonia De Mello
Woodrow
Episode 185: Anshika Arora, today’s host from The BAE HQ and the founder of Eternity welcomes Sonia De Mello, Account Director at Woodrow.
In this episode, we discuss the key differences between PR and marketing, offering practical, cost-effective strategies for startups to build long-term influence and media relationships.
Message from our headline partners:
From the first time founders to the funds that back them, innovation needs different. HSBC Innovation Banking is proud to accelerate growth for tech and life science businesses, creating meaningful connections and opening up a world of opportunity for entrepreneurs and investors alike. Discover more at https://www.hsbcinnovationbanking.com/
Show Notes
00:00 Intro
00:19 PR vs. Marketing Overview
01:08 The Role of PR in Brand Influence
02:26 PR and Marketing Synergy for Startups
04:26 Measuring PR Impact
07:17 Crafting Stories for Your Audience
08:52 The Importance of Targeted Storytelling
11:17 Understanding the News Cycle and Relevance
14:11 Building Relationships with Journalists
17:33 Leveraging LinkedIn for PR
18:16 Common PR Mistakes to Avoid
22:47 Examples of Successful Founders in PR
Headline partner message
From the first time founders to the funds that back them, innovation needs different. HSBC Innovation Banking is proud to accelerate growth for tech and life science businesses, creating meaningful connections and opening up a world of opportunity for entrepreneurs and investors alike. Discover more at https://www.hsbcinnovationbanking.com/
Full video of episode
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